Friday, May 18, 2007

THUNDERPUSS: a couple of dj's who rearranged beats of music industry moneymakers to fuel alcohol and sex industry niches


When one of the perfomers that a record company heavily promotes has a chart topping single, the typical thing to do is to make several mixes of the track to suit different radio formats -- boost the vocals here, add some strings there, or adjust certain sounds for easier listening or for radio stations that program what is still blandly and fairly meaninglessly referred to as 'rock'.

But a record company will also often hire a dj to make an extended dance remix. These remixes are bought and used for private public spaces, where the familiarity of the music track plus the heavier beats will make people want to dance, drink, and have sex.

The name of this dj duo, Thunderpuss, is suggestive of at least two of the aforementioned industry uses of dance remixes. As for the dj's themselves, who no longer work together or under this name, they continue to work as dj's at parties and are paid for their production and mixing work on records. But as the major record labels have been in freefall for a while, the record work is no doubt less lucrative, and they have to rely on their dj skills more -- though they're probably not hurting too bad.

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